Overglow is a booking and payment platform we developed to address a critical need in the Moroccan market: simplifying reservations and securing online transactions.
After 6 months of development and testing, the web platform is operational. Next step: bring the experience to mobile (iOS/Android) to reach more users and improve conversion.
The project processing approach
From the first meeting with the client, we identified three clear objectives: reduce booking time to less than 2 minutes, secure online payments, and create an intuitive dashboard for managing reservations.
Our process unfolded in 4 phases: (1) Audit and benchmarking of existing solutions, (2) UX/UI design with interactive prototypes, (3) Iterative development with user testing, (4) Deployment and continuous optimization.
- ✓Phase 1: 15 days of audit and benchmarking
- ✓Phase 2: 3 weeks of UX/UI design
- ✓Phase 3: 10 weeks of agile development
- ✓Phase 4: Progressive deployment with monitoring
Our execution method
We chose an agile approach with 2-week sprints. Each sprint ends with a client demo and feedback session. This allowed us to quickly adjust features based on real needs.
The chosen tech stack (Next.js 14, TypeScript, Stripe) ensures performance and scalability. Automated testing and CI/CD reduced bugs by 80% compared to our previous projects.
- ✓Agile development: 2-week sprints
- ✓Stack: Next.js 14 + TypeScript + Stripe
- ✓Automated tests: > 85% coverage
- ✓CI/CD: automatic deployment on Vercel
Results and impact
Since launch, Overglow has recorded over 500 bookings and €15,000 in transactions in 3 months. The conversion rate is 12%, well above the industry average (5-7%).
Users appreciate the simplicity of the journey: 95% of bookings are completed in less than 2 minutes. Bounce rate is below 25%, a quality UX indicator.
- ✓500+ bookings in 3 months
- ✓€15,000 in secured transactions
- ✓Conversion rate: 12% (vs 5-7% industry)
- ✓95% of bookings in < 2 minutes
Key takeaway
Overglow proves that a well-designed and executed platform transforms user experience. Next step: iOS/Android to reach 3x more users. Have a similar project? Let's talk.