OVERCOM announces the launch of its new corporate web platform. After 15 years of activity, the agency is modernizing its digital presence to better reflect its expertise and generate more qualified leads.
The new platform combines technical performance (Next.js 14, SSG, i18n) and modern design to offer a premium user experience. Goal: +50% qualified leads in 6 months.
Why modernize the platform?
The old platform dated from 2018 and no longer met current challenges: performance, SEO, and user experience. Statistics showed a 65% bounce rate and a 4.5 second load time.
The new platform solves these problems: load time < 1s, bounce rate < 25%, and SEO optimized for the Moroccan market (FR/EN/AR).
- ✓Old platform: 65% bounce rate
- ✓New: < 25% bounce rate
- ✓Load time: 4.5s → < 1s
Technical choices and their impact
Next.js 14 (App Router) with static generation (SSG) ensures optimal performance. i18n (next-intl) enables FR/EN/AR content with native RTL for Arabic.
Result: Lighthouse score 95+ on mobile, and SEO improved by 40% compared to the old platform.
- ✓Next.js 14 + SSG for performance
- ✓i18n (FR/EN/AR) with native RTL
- ✓Lighthouse score 95+ mobile
Next milestones and roadmap
The platform is the foundation. Next steps: enrich case studies (Overglow, Yassir Architecture), develop mobile apps (iOS/Android), and produce regular content (blog, guides).
Goal: transform the platform into a complete ecosystem that generates +50% qualified leads in 6 months.
- ✓Q1 2025: Enriched case studies
- ✓Q2 2025: Mobile apps (iOS/Android)
- ✓Q3 2025: Regular content (blog, guides)
Key takeaway
The new OVERCOM platform modernizes our digital presence and paves the way for accelerated growth. Goal: +50% qualified leads in 6 months. Have a similar project? Let's talk.