Yassir BENHACHEM, an established architect in Morocco, wanted a digital showcase that reflects the excellence of his work. Objective: transform a paper portfolio into a premium web experience that generates qualified leads.
We developed an elegant showcase site that highlights architectural achievements while facilitating contact. Result: +200% increase in quote requests in 4 months.
The project processing approach
In the first exchange, Yassir had two critical needs: present his achievements professionally and generate quote requests directly from the site.
Our process unfolded in 5 steps: (1) Audit of existing materials and benchmark of international architect sites, (2) UX/UI design with focus on project gallery, (3) Responsive development with image optimization, (4) SEO integration for Moroccan market, (5) Deployment and client training.
- ✓Phase 1: 1 week of audit and benchmarking
- ✓Phase 2: 2 weeks of UX/UI design
- ✓Phase 3: 6 weeks of development
- ✓Phase 4: 1 week of SEO optimization
- ✓Phase 5: Client training and deployment
Our execution method
We chose Next.js 14 with static generation (SSG) to ensure optimal loading speed. Each image is automatically optimized, and the project gallery loads progressively for a better user experience.
The contact form is integrated with real-time validation and automatic email sending. A simple dashboard allows Yassir to track quote requests.
- ✓Stack: Next.js 14 + TypeScript + Tailwind CSS
- ✓Image optimization: WebP + lazy loading
- ✓Contact form: validation + email sending
- ✓SEO: optimized metadata for architecture Morocco
Results and marketing impact
Since launch, the site has generated +200% more quote requests compared to the previous year. The contact form conversion rate is 8%, and average time spent on the site is 4 minutes.
The most visited pages are the project gallery (65% of traffic) and the contact page (20% of traffic). SEO works: 70% of traffic comes from Google searches.
- ✓+200% quote requests in 4 months
- ✓Form conversion rate: 8%
- ✓Average time on site: 4 minutes
- ✓70% of traffic from Google (SEO)
Key takeaway
Yassir Architecture demonstrates that a well-designed showcase site transforms professional credibility into qualified leads. Are you an architect, designer, or freelance professional? Let's create your premium digital showcase.